Thoughts & Views
Bell's advice, analysis and opinion on the latest industry developments from our expert team. Happy reading!
How Short Form Videos are Revolutionising Marketing Strategies
In recent years, short form videos have seen a huge increase in popularity. So much
Microsoft Announce New OpenAI Powered Bing & Edge
Yesterday (7th February 2023) Microsoft officially announced that they are soon to launch AI-powered versions
The Top 2022 SEO Tools To Boost Organic Rankings
Focusing on improving your website for organic gains in SERPs is a good idea. When
A Starter’s Guide to Google Search Console in 2022
You are probably familiar with Google Search – 86% of UK Internet users use it.
Quick Update: Ads are coming to Netflix
Netflix is getting a new ad-supported subscription tier from November. This new lower priced tier
What does Google’s Helpful Content Update mean for your business?
Google releases updates several times a year. Each update is designed to improve Google’s search
Bell Digital Marketing Round-up: July 2022
From Google core updates to viral trends on TikTok, the digital marketing landscape is always
How to build a consistent brand on social media
With brand awareness cited as a top priority among marketers, and over 3.8 billion social
Eight benefits of influencer marketing for your business
This article explains why so many businesses are embracing influencer marketing and how it
Bell Digital Marketing Round-up: June 2022
Digital marketing is a fast-paced industry. This month has seen a number of important updates,
Becoming Bell
Over recent months we have become Bell Digital Marketing to join the dots once and
How to Improve your SEO for Black Friday and Cyber Monday
In 2020, Black Friday was the most popular 'deal day' in the UK, Germany and
Why you should embrace Microsoft Ads
As a Head of Paid Media, I often participate in new clients pitching and, more
Top 3 Content Marketing Challenges in 2021
Creating a robust content marketing strategy can be a challenge but is extremely important for
Starting a new job in lockdown
It was last summer when I decided to change jobs. The idea was to specialise
What will Paid Search be like in 5 years?
It is no secret that Paid Search, and more particularly Google Ads, is evolving at
5 SEO trends to include in your 2021 strategy
Last year was full of changes and uncertainty, but presented new consumer trends and a
The Secret Sauce of Successful Paid Digital Marketing
Marketing as a whole has some core prerequisites to be successful (measurable goals, a united
Google Analytics Down – What Does This Mean?
Google Analytics Goes Down – What Does This Mean For Us? Many of you may
Twitter & TweetDeck Outage Raises Questions of Reliability
Twitter is now back to normal after users across the world experienced disruptions on Wednesday
Ad Formats For Your Facebook Campaigns
Ad formats for your Facebook campaignsThe best way to get the most out of Facebook
Stop Using Robots.txt Noindex By September
Stop Using Robots.txt Noindex By September Let’s all get prepared ahead of time, ready for
Google Search Console’s Data Outage Caused By Indexing Bug
Google Search Console Data Outage As digital marketing professionals, we heavily rely on Google Search
2019 PPC – The State of Keywords
In part 1 of this blog series looking at the new PPC management landscape after
PPC Management For Today
As promised, we’re starting our series of articles about advertisers can adapt their accounts to
2019 & The State of PPC
If you look back over the last 18 months to 2 years, you’ll see that,
The Death of Keywords
Keywords and their management have historically been a central plank of managing Search Advertising campaigns
When it comes to online branding, don’t forget the ‘branding’
For the most effective online branding in a growingly complex environment, brands must resist the
How to solve Facebook under-delivery
If your Facebook ads are under-delivering you might not be getting the maximal results that
Scroll Depth Tracking And Bounce Rate In Google Analytics
If you use Google Tag Manager, you’ll probably have noticed that there is now the
Paid Search Is Fishing, Not Fish Farming
The is a lot of confusion and a host of myths about what Paid Search
Bell Digital finalist for a major award from Google
The good news!We are proud to announce that Bell Digital has been named a finalist
Google Analytics Segments Vs Filters
One of the most common questions I’m asked about Google Analytics is the difference between
How to Automate Yourself to Success in PPC
Since the main purpose of PPC (like all marketing) is to communicate and persuade humans
Excel for PPC Managers Event
Following the success of our first event, Google Analytics Best Practices, we hosted a beginner’s
RIP AdWords – Hello Google Ads!
This July, Google AdWords (and other ad services Google owns) is changing its name. It
The Bell Guide To Meta Robots Tags
Meta robots tags are something that you’re almost inevitably going to come across if you
Google Analytics Best Practices Event
On the 29th of June, we hosted our first in-house event, Google Analytics Best Practices,
How The Death Of Average Position Makes PPC Better
Google has announced that the Average Position (in some quarters referenced as “Average Rank”) metric,
Is Sentiment Analysis The Next Big Thing In SEO?
Sentiment analysis is one of the current hot topics in the data and analytics world,
Client’s Recognition
We are thrilled to announce that our clients Tiffany Rose and TOWER London were recognised
Brexit?
While people share different opinions over Brexit, PPC is strongest when it’s not cut adrift
Holidays Review
Everyone loves holidays: spending time with friends, good food, and plentiful drinks. Nobody would deny
How Was Your Holiday Season?
Was Christmas and holiday season a gift for your business?Since it is one of the
Localisation
The Importance of Localisation Localised digital marketing is an important part of SEM - it
Bell Digital & Quantcast Partnership
The PartnershipOne of the hallmarks of Bell Digital is our algorithmic attribution software, which allows
Everyone Could Be Ironman
Who wouldn’t want Jarvis - the complete AI-based assistant Tony Stark (Ironman) uses in his
Algorithmic Attribution
Measuring and optimising the performance of their investments is the goal of every marketer. To
Fraud: The Hidden Face of Digital Advertising
After drugs, fraud in digital advertising is one of the most lucrative illegal activities in
Digital March Madness
March Madness is here, but that doesn’t mean just basketball. This March has seen all
Are You Missing SEM Traffic?
Today there are over 3.5 billion Google searches performed each day and around another 2
2016 A Year In Review
As we begin making our way into 2017, it’s important to reflect on the year
Understanding Google’s Hotel Metasearch Proposition
The success of metasearch engines such as Trivago, Kayak, Tripadvisor, hotelscombined, hipmunk and others
Don’t Kill Your Sales With The Wrong Efficiency KPI
If you’ve been having trouble hitting your PPC Key Performance Indicator (KPI) for the
Experiment or bust?
A PPC account that is running pretty well can always do better. But why rock
Stop GDN Waste!
The Google Display Network (GDN) is a continuously growing and changing beast, much like the
7 “Hidden” SEM Problems
Your PPC account has been running for some time and you’re making a profit OK,
Be Careful With New AdWords Device Bid Modifiers
With Google’s Device Bid Modifier rolling out recently, you can now adjust bids for individual
New Google Ad Formats
Last month, Google announced that they will be making changes to travel and shopping
Google Display Ads on Mobile
In an environment that is increasingly mobile-first, being present with your message to the
Bell Digital Platform 7.1 Update
Bell Digital is proud to announce the new and updated version of our in-house platform
Verizon Buys Yahoo
As if Microsoft purchasing Linkedin wasn’t enough excitement already, there’s a new deal this week
Apple Store Ad Launch
For companies with apps looking to use it as a sales channel, it’s a nightmare
Microsoft/LinkedIn Deal
Over the past month, the world has been buzzing about a business decision that will
Test Searches For Your Ads
If you’re wondering what your ad may look like to search engine users, you
Bell Using Expanded Text Ads
At the Google Performance Summit last month, Google Adwords announced the introduction of Expanded Text
Why PPC is Like Paul McCartney
There are many companies out there who either have SEM managed by a dedicated SEM
Why Google Adwords is Going “Mobile-First”
You’ve heard the announcements from the Google Performance Summit that Google Adwords will be going
Maximise Your Ad Real Estate In Paid Search
When it comes to text ads, a small amount of extra screen space used can
Are These Match Type Issues Crushing Your Accounts?
How to handle match types or keyword matching options that designate which searches will
Google’s Performance Summit
Hold onto your seats, because Google just made considerable changes to the way they
Text Display Ads
Most users of AdWords – Account Managers or your in-house PPC person/team – will
What Type of Geo-Targeting To Use and When
If you are either a small, local business or a multinational conglomerate, it will
Overseas PPC 101
If your business has an international footprint, it makes sense to market internationally. Implementing
Customer Lifetime Value
Customer Lifetime Value (CLV) is one of the most important metrics for shaping your
How To: Remarketing Lists For Search Ads (RLSA)
Users often (about 95% of the time) do not convert on initial contact with
Catering to the 3 Main Types Of Devices in PPC: Tablet
This is our third and final instalment of our three-part blog series on PPC
Catering to the 3 Main Types Of Devices in PPC: Mobile
Mobile is huge. As we know from “Mobilegeddon”, there is no denying the power that
Catering to the 3 Main Types Of Devices in PPC: Desktop
Pay Per Click (PPC) has changed a lot over the recent years due to the
PPC Campaign Losing Money?
Pay Per Click (PPC) campaigns can bring your business the success it needs to
New Google Ad Layout
In the last few days, Google has announced they have united the ad layouts for
Why 3rd Party Tracking
Tracking web data, such as clicks and conversions, is important to the success of
Local Inventory Ads
Adapting to a new format launch on Google AdWords is always a tricky task
AdWords Customer Match
Google’s AdWords Customer Match lets advertisers upload their customer and promotional email address lists into
Bell Digital Platform Update
We are proud to announce the release of the SEM platform v6.10! In short, this
What SEM Can’t Do
Search Engine Marketing is a type of digital marketing that involves the promotion of websites
A Year in Review
As we begin 2016, we’re going to look back at the progress we’ve made as
Bell Digital Joins Yahoo Preferred Partner Program
Bell Digital has joined the Yahoo Preferred Partner Program! The Yahoo Preferred Partner Program is