Thoughts & Views

Bell's advice, analysis and opinion on the latest industry developments from our expert team. Happy reading!

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Becoming Bell

 Over recent months we have become Bell Digital Marketing to join the dots once and
Black-Friday

How to Improve your SEO for Black Friday and Cyber Monday

In 2020, Black Friday was the most popular 'deal day' in the UK, Germany and
Microsoft-Ads

Why you should embrace Microsoft Ads

As a Head of Paid Media, I often participate in new clients pitching and, more
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Top 3 Content Marketing Challenges in 2021

Creating a robust content marketing strategy can be a challenge but is extremely important for
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Starting a new job in lockdown

It was last summer when I decided to change jobs. The idea was to specialise
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What will Paid Search be like in 5 years?

It is no secret that Paid Search, and more particularly Google Ads, is evolving at
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5 SEO trends to include in your 2021 strategy

Last year was full of changes and uncertainty, but presented new consumer trends and a
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The Secret Sauce of Successful Paid Digital Marketing

Marketing as a whole has some core prerequisites to be successful (measurable goals, a united
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Google Analytics Down – What Does This Mean?

Google Analytics Goes Down – What Does This Mean For Us? Many of you may
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Twitter & TweetDeck Outage Raises Questions of Reliability

Twitter is now back to normal after users across the world experienced disruptions on Wednesday
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Ad Formats For Your Facebook Campaigns

Ad formats for your Facebook campaignsThe best way to get the most out of Facebook
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Stop Using Robots.txt Noindex By September

Stop Using Robots.txt Noindex By September Let’s all get prepared ahead of time, ready for
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Google Search Console’s Data Outage Caused By Indexing Bug

Google Search Console Data Outage As digital marketing professionals, we heavily rely on Google Search
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2019 PPC – The State of Keywords

In part 1 of this blog series looking at the new PPC management landscape after
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PPC Management For Today

As promised, we’re starting our series of articles about advertisers can adapt their accounts to
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2019 & The State of PPC

If you look back over the last 18 months to 2 years, you’ll see that,
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The Death of Keywords

Keywords and their management have historically been a central plank of managing Search Advertising campaigns
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When it comes to online branding, don’t forget the ‘branding’

For the most effective online branding in a growingly complex environment, brands must resist the
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How to solve Facebook under-delivery

If your Facebook ads are under-delivering you might not be getting the maximal results that
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Scroll Depth Tracking And Bounce Rate In Google Analytics

If you use Google Tag Manager, you’ll probably have noticed that there is now the
Paid Search Fishing

Paid Search Is Fishing, Not Fish Farming

The is a lot of confusion and a host of myths about what Paid Search
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Bell Digital finalist for a major award from Google

The good news!We are proud to announce that Bell Digital has been named a finalist
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Google Analytics Segments Vs Filters

One of the most common questions I’m asked about Google Analytics is the difference between
Automate Yourself to Success in PPC

How to Automate Yourself to Success in PPC

Since the main purpose of PPC (like all marketing) is to communicate and persuade humans
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Excel for PPC Managers Event

Following the success of our first event, Google Analytics Best Practices, we hosted a beginner’s
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RIP AdWords – Hello Google Ads!

This July, Google AdWords (and other ad services Google owns) is changing its name. It
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The Bell Guide To Meta Robots Tags

Meta robots tags are something that you’re almost inevitably going to come across if you
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Google Analytics Best Practices Event

On the 29th of June, we hosted our first in-house event, Google Analytics Best Practices,
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How The Death Of Average Position Makes PPC Better

Google has announced that the Average Position (in some quarters referenced as “Average Rank”) metric,
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Is Sentiment Analysis The Next Big Thing In SEO?

Sentiment analysis is one of the current hot topics in the data and analytics world,
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Client’s Recognition

We are thrilled to announce that our clients Tiffany Rose and TOWER London were recognised
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Brexit?

While people share different opinions over Brexit, PPC is strongest when it’s not cut adrift
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Holidays Review

Everyone loves holidays: spending time with friends, good food, and plentiful drinks. Nobody would deny
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How Was Your Holiday Season?

Was Christmas and holiday season a gift for your business?Since it is one of the
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Localisation

The Importance of Localisation Localised digital marketing is an important part of SEM - it
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Bell Digital & Quantcast Partnership

The PartnershipOne of the hallmarks of Bell Digital is our algorithmic attribution software, which allows
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Everyone Could Be Ironman

Who wouldn’t want Jarvis - the complete AI-based assistant Tony Stark (Ironman) uses in his
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Algorithmic Attribution

Measuring and optimising the performance of their investments is the goal of every marketer. To
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Fraud: The Hidden Face of Digital Advertising

 After drugs, fraud in digital advertising is one of the most lucrative illegal activities in
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Digital March Madness

March Madness is here, but that doesn’t mean just basketball. This March has seen all
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Are You Missing SEM Traffic?

Today there are over 3.5 billion Google searches performed each day and around another 2
Google_Analytics

2016 A Year In Review

As we begin making our way into 2017, it’s important to reflect on the year
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Understanding Google’s Hotel Metasearch Proposition

The success of metasearch engines such as Trivago, Kayak, Tripadvisor, hotelscombined, hipmunk and others
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Don’t Kill Your Sales With The Wrong Efficiency KPI

If you’ve been having trouble hitting your PPC Key Performance Indicator (KPI) for the
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Experiment or bust?

A PPC account that is running pretty well can always do better. But why rock
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Stop GDN Waste!

The Google Display Network (GDN) is a continuously growing and changing beast, much like the
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7 “Hidden” SEM Problems

Your PPC account has been running for some time and you’re making a profit OK,
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Be Careful With New AdWords Device Bid Modifiers

With Google’s Device Bid Modifier rolling out recently, you can now adjust bids for individual
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New Google Ad Formats

Last month, Google announced that they will be making changes to travel and shopping
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Google Display Ads on Mobile

In an environment that is increasingly mobile-first, being present with your message to the
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Bell Digital Platform 7.1 Update

Bell Digital is proud to announce the new and updated version of our in-house platform
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Verizon Buys Yahoo

As if Microsoft purchasing Linkedin wasn’t enough excitement already, there’s a new deal this week
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Apple Store Ad Launch

For companies with apps looking to use it as a sales channel, it’s a nightmare
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Microsoft/LinkedIn Deal

Over the past month, the world has been buzzing about a business decision that will
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Test Searches For Your Ads

If you’re wondering what your ad may look like to search engine users, you
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Bell Using Expanded Text Ads

At the Google Performance Summit last month, Google Adwords announced the introduction of Expanded Text
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Why PPC is Like Paul McCartney

There are many companies out there who either have SEM managed by a dedicated SEM
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Why Google Adwords is Going “Mobile-First”

You’ve heard the announcements from the Google Performance Summit that Google Adwords will be going
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Maximise Your Ad Real Estate In Paid Search

When it comes to text ads, a small amount of extra screen space used can
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Are These Match Type Issues Crushing Your Accounts?

How to handle match types or keyword matching options that designate which searches will
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Google’s Performance Summit

Hold onto your seats, because Google just made considerable changes to the way they
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Text Display Ads

Most users of AdWords – Account Managers or your in-house PPC person/team – will
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What Type of Geo-Targeting To Use and When

If you are either a small, local business or a multinational conglomerate, it will
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Overseas PPC 101

If your business has an international footprint, it makes sense to market internationally. Implementing
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Customer Lifetime Value

Customer Lifetime Value (CLV) is one of the most important metrics for shaping your
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How To: Remarketing Lists For Search Ads (RLSA)

Users often (about 95% of the time) do not convert on initial contact with
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Catering to the 3 Main Types Of Devices in PPC: Tablet

This is our third and final instalment of our three-part blog series on PPC
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Catering to the 3 Main Types Of Devices in PPC: Mobile

Mobile is huge. As we know from “Mobilegeddon”, there is no denying the power that
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Catering to the 3 Main Types Of Devices in PPC: Desktop

Pay Per Click (PPC) has changed a lot over the recent years due to the
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PPC Campaign Losing Money?

Pay Per Click (PPC) campaigns can bring your business the success it needs to
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New Google Ad Layout

In the last few days, Google has announced they have united the ad layouts for
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Why 3rd Party Tracking

Tracking web data, such as clicks and conversions, is important to the success of
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Local Inventory Ads

Adapting to a new format launch on Google AdWords is always a tricky task
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AdWords Customer Match

Google’s AdWords Customer Match lets advertisers upload their customer and promotional email address lists into
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Bell Digital Platform Update

We are proud to announce the release of the SEM platform v6.10! In short, this
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What SEM Can’t Do

Search Engine Marketing is a type of digital marketing that involves the promotion of websites
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A Year in Review

As we begin 2016, we’re going to look back at the progress we’ve made as
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Bell Digital Joins Yahoo Preferred Partner Program

Bell Digital has joined the Yahoo Preferred Partner Program! The Yahoo Preferred Partner Program is