Experts in SEM
Drive more users to your website with intelligent pay per click search engine marketing. Our PPC agency has a team of SEM specialists that provide ROI driven best practice paid ads management across all the major channels including international search engines, advertising platforms, social media and apps.
We’re proud to have forged partnerships with all the leading advertising platforms. This means that you can have total confidence that our team of SEM experts will plan and execute your digital marketing campaigns with care to help you reach your goals.
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Find out more about search engine advertising
Google Ads is the number one advertising solution across the globe from the leading search engine in the world. We know the likes of Westfield or Blue Water are big enough to get lost in but it does not compare to Google, the world’s most prevalent shopping centre.
Google has not only already surpassed TV ad spending in most markets they operate in but in the multi-device world we live in today, they now show ads on Connected TVs themselves and are also offering out-of-home advertising inventory. Google invests billions each year developing best in class advertising products to help businesses and PPC agencies like Bell to grow your business on a performance-based model. We can help you maximise your visibility, growth and ROI from your Google Ads investment, so contact us today to find out how.
In most markets, Bing and the other search engines Microsoft Advertising powers such as Yahoo, DuckDuckGo and AOL have a high enough portion of your potential customers to make it worthwhile to chase those searchers too.
Even though Bing has a smaller audience than Google it potentially has much better results on a client-by-client basis due to XYZ factors (a wealthier average demographic, cross-device searchers and less competition meaning lower CPCs) so you should not be missing out on Bing to increase your overall sales volumes and ROI. At Bell we actively manage Google Ads & Microsoft Advertising side by side to ensure you are targeting all your potential customers.
Amazon has a +30% e-commerce market share in the UK, +40% in the US and they operate worldwide. So, if you are an e-commerce retailer or brand manufacturer already listed on Amazon Marketplace we can use Amazon Ads to help you stand out from your competitors. We do this by increasing your brand or product visibility, driving incremental sales and ultimately winning market share.
With Amazon Ads you can target specific searches based on a keyword CPC (cost per click) model similar to other search engines. Different ad formats such as Sponsored Products, Brands and Display give you the ability to target users across the search funnel. Contact us to find out how we can help you grow with Amazon Ads.
Find out more about the other paid media channels we manage
At Bell, we’re experts across all the major digital advertising platforms. We can increase your visibility and drive traffic from a wide range of channels to increase sales and ROI.
Get in touch
If you are searching for a PPC management agency to drive new customers to your website, you’ve come to the right place. Got a project, question or want to have a chat? Call the team here at Bell Digital Marketing to find out what we can do for you.
We understand that the world of search engine marketing can be difficult for business owners to navigate. View some answers below to frequently asked questions about SEM and paid search ads.
How does Google Display work?
Google Display advertising operates across the Google Display Network of partner websites that features many of the top websites in the world, including the likes of YouTube. It offers the opportunity to promote visually engaging advertisements to entice users to visit your website.
You can choose how you bid via either CPC (cost per click) or viewable CPM (vCPM). With CPC, you pay when a user clicks your ad and with viewable CPM, you bid on 1000 impressions and are charged if your ad is deemed to have been viewed. For an ad to count as viewable and therefore chargeable, it must appear for one second or more.
What is SEM?
Not to be confused with SEO, SEM (search engine marketing) is paid advertising across digital media channels such as search engines, websites, social media, apps and video platforms. Ads are designed to target keywords and keyphrases to ensure the ad is shown to relevant audiences. It is an auction based system that relies on your maximum bid, quality score and the user's intent.