Understand your customers and boost performance from data insights. Our data analysts and tracking experts are available to help deliver a wide range of data implementation projects and data analysis consulting services.
Web Analytics & Tracking
In order to be successful with online marketing, it’s important to have accurate measurements when it comes to tracking.
The majority of web analytics accounts aren’t set up properly. From Google Analytics Ecommerce tracking that isn’t working the way it should to advanced tag management setups. We can set your Google Analytics and Tag Manager accounts up to monitor anything and everything that happens on your website.
Are you having tracking issues?
We have extensive expertise in partner tracking implementations and troubleshooting across all online marketing channels. Whether it’s paid search, social, affiliates, display, email, CRM, phone tracking, attribution platforms or other offline data, we’ve seen it all and we have yet to find something that we can’t solve.
Get in touch to find out how Bell will bring you more accurate data to make smarter business decisions.
Identify the metrics that matter to your business and then display them in a clear, concise, easy to understand manner, with our data visualisation services. No matter where your data comes from or how you’d like it presented, we can create dashboards that will help you answer all your big business questions at a glance.
Thanks to our in-house creative department, we can make these visualisations fit with your brand guidelines, colour palettes and more, ensuring that our analysis fits in perfectly with your brand, your business and your vision.
Get in touch now to learn how Bell can save you time and money by automating your reporting.
CRO & Mobile Optimisation
Conversion rate optimisation (CRO) is the art of improving your website’s conversion rate, turning your nice website into a moneymaking machine.
We use a structured approach to analyse data and leverage our user experience experts to develop tests that will drive more visitors through your conversion funnel. Our approach is rooted in data analysis where we use a number of tools and methods to identify where your conversion funnel is falling down and then start developing a testing strategy which we then implement with you. We gather information from a wide variety of sources to build up an accurate picture of how people are really using your website.
We bring our UX and design team in to make the testing variations a reality and start running tests on a sample of your traffic, gathering data the whole time. If the test performs up to our benchmark of success, we will take this variation live, otherwise, we will restart the cycle.
Get in touch now to learn how Bell can help you make more of your hard-fought visitors convert more in the future.
Audits & Insights
Uncover the story hidden within your data and let us help you find out where to go next. Whether your business is eCommerce, lead generation or almost anything else, our team can perform audits and sift through all your datasets to find the key things that you need to know. From there, our team will work with you to develop a strategy to take you to the next level.
By understanding your customers, how, when and why they buy, you can ensure that your marketing efforts target and engage the right people, and crucially, help you find even more people just like them, so you can grow your business and improve your ROI.
Our team can work with you to help create an integrated marketing strategy that will take you into the mid-2020s and beyond. No matter how your business works, no matter what state your data is in, our teams can help you understand the story that it’s telling you and from there, help you develop a strategy to take you to the next level.
Get in touch now to learn how we can help find answers to your big business questions and hidden opportunities.
Many call Attribution 'the holy grail of marketing' and that's no surprise with the majority of marketers still working on a last-click basis even though 99% of practitioners know better in principle. The coming of Google Analytics 4 we predict will do the most to increase a non-last click approach as a multi-touchpoint data-driven model will be free for all across channels.
Here at Bell we have many years of experience implementing attribution platforms for our clients through the likes of Wizaly especially (a platform that was incubated in our group) and undertaking complex data analyses based on attribution data. We have learnt that no software platform will comprehensively solve all attribution problems as the full user journey to conversion is always too complex a beast but the old adage “If you torture the data long enough, it will confess to anything” couldn’t be more accurate. Before we start looking at 3rd party technologies that claim to solve what is most often the impossible we have an in-depth conversation with you to fully understand the challenges you are facing with your existing data, identify the benefits of solving the attribution dilemma in your company and selecting the best approach to solving it. For some this ends up with a project to improve your existing infrastructures as you already have much of the data you need. If you need new attribution technology we can help research, select and implement an attribution platform (sometimes multiple technologies) that will work best for you.
Get in touch today to find out how Bell won't make the Attribution dilemma black and white for you but will you find a clearer shade of grey.
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Got a project, question or want to have a chat?