On the 29th of June, we hosted our first in-house event, Google Analytics Best Practices, led by our Head of Data Analytics, Ben Johnston.
We welcomed our clients, partners and digital marketing professionals for a morning event, breakfast and networking session.
During the event, we covered Google Analytics basics, view filtering, goal tracking, event tracking, the difference between goal tracking & event tracking, common issues and measurement planning.
If you have missed this event, check out the presentation below.
Google Analytics Best Practices from ESV Digital
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