Category: PPC

Why you should embrace Microsoft Ads

As a Head of Paid Media, I often participate in new clients pitching and, more […]

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What will Paid Search be like in 5 years?

It is no secret that Paid Search, and more particularly Google Ads, is evolving at […]

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The Secret Sauce of Successful Paid Digital Marketing

Marketing as a whole has some core prerequisites to be successful (measurable goals, a united […]

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Google Search Console’s Data Outage Caused By Indexing Bug

Google Search Console Data Outage As digital marketing professionals, we heavily rely on Google Search […]

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2019 PPC – The State of Keywords

In part 1 of this blog series looking at the new PPC management landscape after […]

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PPC Management For Today

As promised, we’re starting our series of articles about advertisers can adapt their accounts to […]

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2019 & The State of PPC

If you look back over the last 18 months to 2 years, you’ll see that, […]

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The Death of Keywords

Keywords and their management have historically been a central plank of managing Search Advertising campaigns […]

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Paid Search Is Fishing, Not Fish Farming

The is a lot of confusion and a host of myths about what Paid Search […]

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