Category: PPC
Why you should embrace Microsoft Ads
As a Head of Paid Media, I often participate in new clients pitching and, more […]
What will Paid Search be like in 5 years?
It is no secret that Paid Search, and more particularly Google Ads, is evolving at […]
The Secret Sauce of Successful Paid Digital Marketing
Marketing as a whole has some core prerequisites to be successful (measurable goals, a united […]
Google Search Console’s Data Outage Caused By Indexing Bug
Google Search Console Data Outage As digital marketing professionals, we heavily rely on Google Search […]
2019 PPC – The State of Keywords
In part 1 of this blog series looking at the new PPC management landscape after […]
PPC Management For Today
As promised, we’re starting our series of articles about advertisers can adapt their accounts to […]
2019 & The State of PPC
If you look back over the last 18 months to 2 years, you’ll see that, […]
The Death of Keywords
Keywords and their management have historically been a central plank of managing Search Advertising campaigns […]
Paid Search Is Fishing, Not Fish Farming
The is a lot of confusion and a host of myths about what Paid Search […]